Upcycled products from post-consumer jeans

Our Process

Saved from being dumped in landfills, these jeans have begun a new journey by being turned into products.

What are the ills of fast fashion? How does your consumption affect the environment? Find answers to these critical questions here.

Each product is unique and one of a kind. Every denim fabric has been upcycled to live a second life.

This is their DWIJ

Take a look at our founders' journey and her initiative to extend the lifecycle of jeans by upcycling them and using them as raw material.